Privacy Policy for MaxiGames
Last updated: 15 November 2026
This Privacy Policy explains how WeNova KB (WeNova Studio) processes personal data in connection with the MaxiGames mobile app. It applies to version 1 on iOS and Android.
1. Data controller and contact details
WeNova KB (WeNova Studio), company registration number 969804-6944, based in Sollentuna, Sweden, is the data controller for the processing whose purposes and means we determine. Contact us at support@wenovastudio.se.
2. Game data and photos on your device
MaxiGames saves game sessions, records, levels, preferences, missions, your diamond balance and event progress in the app's local storage. The app uses this information to remember your choices and let you continue playing. Game data is used to provide the feature you use (Article 6(1)(b) GDPR insofar as the information is personal data).
In version 1, you can choose your own game image in Block Classic on iOS. The app receives access to the image you select through the iOS photo picker. MaxiGames processes the image on your device and saves the game image locally in an app folder marked for exclusion from iOS backups. You can remove the game image in Block Classic. The original remains managed in your photo library. We use the image to provide the feature you request (Article 6(1)(b)).
Local information is kept until it is replaced or removed, the app's data is cleared or the app is uninstalled. Your device's backup settings may affect which other local information is restored if you reinstall the app.
3. Optional statistics
With your consent, we use Unity Analytics to understand which games are played, how long they are played and how the ad features work. The app can send the mini-game started, active play time, ad format, placement and outcomes such as dismissal, reward or error. Unity Analytics may also process technical information, IP addresses and identifiers associated with the installation or device. We use the data to improve the games and troubleshoot the ad feature.
You can play without allowing statistics. You can change your choice under Settings → Privacy → Statistics. Turning off Statistics stops further collection by the app for this purpose. To request deletion of data already held by Unity Analytics, contact WeNova as described in section 9. The legal basis is consent (Article 6(1)(a)).
Unity processes analytics data on our behalf. According to Unity's documentation, raw analytics events are kept for 13 months under its default settings. Certain metrics and player profiles in the service may be kept until they are removed in response to a deletion request or on the developer's initiative. See Unity's Analytics privacy information and Unity's retention information.
4. Ads, consent and tracking
In the public version for iOS and Android, Google AdMob is the primary platform for interstitial ads and optional rewarded ads. Unity Ads can serve both ad formats through AdMob mediation. Ad-Free applies to interstitial ads. Rewarded ads that you choose to watch may still be available.
To request, serve and measure ads and protect against abuse, the integrated advertising services may process IP addresses, approximate location derived from the IP address, device and app identifiers, ad views and interactions, and technical diagnostics. The data processed depends on the platform, your choices and the ad source used. Google and Unity describe their own purposes and retention periods in their privacy information.
Google User Messaging Platform (UMP) is used to obtain and manage ad choices. Where the option is shown, you can change or withdraw your choice under Settings → Privacy → Ad Consent. Where processing for advertising or accessing information on your device requires consent, we rely on your choice (Article 6(1)(a)). On iOS, App Tracking Transparency separately controls whether you allow tracking across other companies' apps and websites. On Android, you can manage your advertising identifier in the system privacy settings. The ad choice, the device tracking setting and consent to game statistics are separate.
See Google's Privacy Policy, Google's advertising information, Google's retention information and Unity's player privacy policy.
5. Fetching ad settings
The app fetches common interstitial ad settings from Unity Remote Config even if Statistics is turned off. The app sends the project identifier, the settings requested and a random ID for that individual fetch. Unity receives the connection's IP address. Game data, photos and a persistent player ID are excluded from that request.
We use the service to manage whether and how often interstitial ads appear and to turn them off if operational problems arise. Our legitimate interest is in managing that configuration consistently (Article 6(1)(f)). According to Unity's Remote Config privacy information, the service itself does not retain personal data.
6. In-app purchases
The optional Ad-Free and Buy Us a Coffee purchases use Unity IAP and your device's store, the App Store on iOS or Google Play on Android. The store processes the payment. MaxiGames receives product information and purchase status to handle the purchase and any restoration. WeNova does not receive your full payment details through the app. The app saves the ad-free entitlement on your device so it can be used offline.
Unity's purchasing SDK can send purchase events to Unity even when Statistics in MaxiGames is turned off. Data may include the product, price, transaction ID, information from the store receipt, app and device identifiers, and technical information. Unity uses this data to run the purchase flow, handle duplicates and report revenue. The data the service processes depends on the features used. According to Unity, IAP service logs are kept for 30 days and transaction data for as long as needed to run the service and for reporting. Apple and Google are responsible for their own payment processing and purchase history.
To request access to or deletion of IAP data that Unity processes on our behalf, contact WeNova. For data Unity processes for its own purposes, contact Unity IAP Support.
We process information needed to complete or restore your purchase (Article 6(1)(b)). Where we must retain transaction information for accounting or other legal duties, the basis is compliance with a legal obligation (Article 6(1)(c)), and we keep it for as long as the law requires. See Unity IAP's privacy information, Apple's Privacy Policy and Google's Privacy Policy.
7. Support
When you email us, we use your email address, message and any information you send to answer your question and follow up. Our legitimate interest is in providing support and handling reports of problems (Article 6(1)(f)). We keep this information for as long as needed to handle and follow up on the inquiry, or for as long as the law requires. Please avoid sending passwords or full payment details.
8. Processing outside the EEA
Our providers may process information outside the European Economic Area (EEA). For transfers we are responsible for, we use applicable GDPR safeguards such as an adequacy decision or the European Commission's standard contractual clauses. Information about Unity's clauses is available in its Data Processing Addendum. Contact us for information about a particular transfer and to get a copy of the applicable safeguards. Providers' own privacy policies describe the transfers they are responsible for.
9. Your rights
You can request access to, correction or deletion of personal data, restriction of processing and, where applicable, data portability. You can object to processing based on legitimate interests. You can withdraw consent at any time. Withdrawal only affects future processing.
Contact support@wenovastudio.se to exercise your rights, for example to ask us to delete data held in Unity Analytics. We may need to ask for information to locate the data and verify the request. You can also complain to the Swedish Authority for Privacy Protection (IMY) or another competent supervisory authority.
MaxiGames is designed for players aged 13 and over. Parents and guardians with questions about a child's data can contact us at the same address.
10. Changes to this policy
We update this policy when the app's data practices or our providers change. Where the law requires notice of a material change, we will notify you in an appropriate way.